Are you using Instagram for your business? If not, you’re missing out on a lot of potential customers and followers. Instagram is one of the worlds largest social networks, and although TikTok seems to be leading the way, Instagram is constantly innovating and competing which means your account will get more reach and results. Here are eight reasons to use Instagram today:
1. Increased Brand Awareness
Instagram is a great platform for increasing brand awareness. With over 1 billion monthly active users, Instagram provides businesses with a large audience to reach. Additionally, Instagram users are highly engaged, with 70% of users saying that they have looked up a brand on the platform. This is typically one of the best reasons to use Instagram – brand awareness.
2. Improved Customer Engagement
Improved customer engagement is another benefit of using Instagram for business. Instagram provides businesses with an opportunity to connect with their customers and build relationships. Businesses can share behind-the-scenes content, product photos, and special offers with their followers, which can help to increase customer engagement.
3. Boosted Website Traffic
Using Instagram for business can also help to boost website traffic. By including links to your website in your Instagram bio and posts, you can drive traffic to your website from the platform. Additionally, using relevant hashtags and location tags can also help to increase the visibility of your posts and lead to more website clicks.
4. Higher Conversion Rates
Higher conversion rates are another benefit of using Instagram for business. A study by Forrester found that Instagram users are 70% more likely to make a purchase from a brand they follow than Facebook users. This is likely due to the fact that businesses can use Instagram to show off their products in an engaging way and provide customers with direct links to purchase them.
5. Increased Sales
Increased sales is another benefit of using Instagram for business. Due to the increased brand awareness and higher conversion rates that come from using the platform, businesses that use Instagram are likely to see an increase in sales. In fact, one study found that businesses that use Instagram see an average of 32% more sales than those that don’t.
6. Improved Search Engine Ranking
Improved search engine ranking is another benefit of using Instagram for business. As Instagram is a high-authority platform, having a strong presence on the site can help to improve your business’s search engine ranking. Additionally, using relevant keywords in your posts and hashtags can also help to improve your ranking on search engines such as Google and Bing.
7. Greater Social Media Reach
Greater social media reach is another benefit of using Instagram for business. As one of the most popular social media platforms, Instagram provides businesses with a large audience to reach. Additionally, the platform’s algorithm favors posts from accounts that have a large number of followers, so businesses that use Instagram can potentially reach even more people than those that don’t use the platform.
8. More Cost-Effective Than Other Marketing Channels
Instagram is also a more cost-effective marketing channel than some other options, such as television or print advertising. With over 1 billion monthly active users, businesses can reach a large audience without spending a lot of money on advertising space or airtime. Additionally, businesses can create their own content for free and only pay for advertising when they want to boost their reach even further
Now that you know the reasons to use Instagram for your business it’s time to start taking action. Check out our amazingly detailed article “How To Sell Your Products On Instagram” and learn the ins and outs of marketing your business on Instagram today! This guide covers everything from finding your ideal audience, engagement, driving traffic, profile optimization, Instagram reels, content. variations, content production and more.